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Small Business Showreel
Why do I need a video?
Strong video content on your website homepage is proven to massively improve your search ranking and customer engagement. Put simply, add an appropriate video to your website and see more traffic and more customers.
Once the video is embedded on your website and bringing in the extra traffic, the video’s real work begins. A well-crafted “brand story” video (commonly known as an “about us” video) allows you to give potential customers your warmest welcome 24/7. Customers get to meet you (in a virtual sense) the moment they arrive at your homepage and you’re there to talk them through all that’s good about what you offer.
Put simply, the right kind of video on your homepage builds trust in your customers’ minds. Before they ever make a purchase, or reach out to you for more information, they already feel a connection with you. There are many more subtle layers to this such as, breaking down objections over price, addressing FAQs, differentiating you from competitors, but it all comes down to that building of trust in your customers’ minds.
Brand story video examples
But what if I already make my own videos on social media?
That’s great, and you should keep doing that (we’re ready to help with that too if you’d like). User generated content, often shortened to UGC, is essential for your social media presence and really helps capture your potential customers’ attention and build a relationship with your audience.
When it comes to your website homepage, that’s your virtual online shop window. First impressions count – and this is the place where a casual browser can become your next customer. User generated content has its place but at this point in the customer experience a professional looking video is a direct reflection of how professional you look in your customers’ eyes.
It’s really that simple.
About your video producer
John Pearson brings with him 2 decades of video production experience; from documentary filmmaking in the mountains of Japan to running video content for the British arm of a Fortune 500 automotive company. John now brings his expertise to small local businesses hoping to put something back into the regional economy.
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Currently servicing Chesterfield, Sheffield, Peak District and surrounding areas.